About Us
The Svenson Direct Marketing Group, Inc.
The Svenson Group is an independent direct-to-consumer marketing services company whose clients have included publishers, catalogers, non-profits, retailers, and entertainment marketers. The Svenson Group has delivered new revenue streams and increased profits for its clients through a wide range of project assignments including:
Andrew E. Svenson III, President
Andy Svenson has over 25 years experience in direct marketing and a record of success on both the agency and client sides of the business. As a consultant, he has increased revenues and launched major programs for clients such as Warner Music Group, Bose Incorporated, Blue Note Label Group, Putumayo World Music, Reader’s Digest, Castalian Inc., and American Express Publishing. Before starting his consulting business, he had been a marketing executive, strategist, and project leader for companies including Time-Life Music, Rivertown Trading Company (Minnesota Public Radio), Rodale Press, and Special Interest Video. His specialty is the development and operation of programs and products marketed through e-commerce, catalogs, direct mail, DRTV, continuity and club programs, and special market partnerships.
The Svenson Group is an independent direct-to-consumer marketing services company whose clients have included publishers, catalogers, non-profits, retailers, and entertainment marketers. The Svenson Group has delivered new revenue streams and increased profits for its clients through a wide range of project assignments including:
• Strategic multichannel marketing planning and execution
• Customer acquisition and retention campaigns
• Direct mail, catalogs, internet marketing, email marketing, social media tactics, continuities, and clubs
• Direct response advertising creation
• Customer database and communication strategy
• New product development and market research
• Media planning, operations, and product fulfillment
• Financial planning, analysis, and forecasting
• Complete profit center management
Andrew E. Svenson III, President
Andy Svenson has over 25 years experience in direct marketing and a record of success on both the agency and client sides of the business. As a consultant, he has increased revenues and launched major programs for clients such as Warner Music Group, Bose Incorporated, Blue Note Label Group, Putumayo World Music, Reader’s Digest, Castalian Inc., and American Express Publishing. Before starting his consulting business, he had been a marketing executive, strategist, and project leader for companies including Time-Life Music, Rivertown Trading Company (Minnesota Public Radio), Rodale Press, and Special Interest Video. His specialty is the development and operation of programs and products marketed through e-commerce, catalogs, direct mail, DRTV, continuity and club programs, and special market partnerships.